The most common (or maybe the most well-studied) form of this is Grapheme, which is the association of color with letters or numbers. Imagine reading text and it's like reading alphabet color magnets. The effect is typically triggered when the letters are recognized. If there is just words in their periphery, then they'll still perceive it as black and white letters, but as soon as they recognize individual letters, they'll perceive color. An upside-down "t" will look normal, but as soon as it's flipped right-side-up or it is recognized as an upside-down "t," then they'll perceive the associated color. Another grad student was telling me about a person who would omit letters or choose odd wording in her writing. This was due to not wanting to use certain letters because she perceived them as ugly colors. I guess that would suck if you perceived the letter "e" as puke green or something.
I wonder what the effect would be if someone with Grapheme could read Chinese. Do different Chinese characters have different colors, or do the components, or maybe there's no effect at all? Other forms of synesthesia include assiocating sounds or syllables with color, and words with taste. The brain is crazy. Let me know if you're a synesthete so I can put you under a microscope and study you.
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Research on synesthesia and Chinese language is going on as we blog!
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